HSBC Bank Australia has changed the advertising for its current ‘Let’s Bankercise’ campaign, in response to ASIC concerns that ads promoting a home loan discount were potentially misleading. The ads featured a headline claim that consumers could receive ‘Up to 0.95% p.a. off a HSBC Home Smart Loan’. The ads also stated that the minimum loan amount for the offer was $250,000. The campaign was widely promoted using online, print and outdoor advertising. However, in the fine print it was disclosed that only loans of $1,500,000 or larger were eligible for the full 0.95% discount, with smaller loan amounts starting from $250,000 receiving smaller discounts. ASIC was concerned that as the loan amount that applied to the 0.95% discount was very large and was not prominently disclosed in the ad, consumers may be misled into believing they would receive a higher discount than what was actually available to them. HSBC has agreed to change the wording to more clearly disclose the discounts on offer.